How to Brand a Flexible Workspace to Drive More Members?


Technology is constantly transforming the way people do businesse. Employers are now jumping at the available opportunities to expand the talent base. And as a result, they are recruiting freelancers and remote workers. Additionally, COVID-19 has forced businesses to rely more on remote work/ work from home to prevent the spread of the deadly virus. This helps flexible workspaces like Smartworks by Neetish Sarda grow like never before. Even though such collaborative workspaces are already there, regular branding and advertising are a must to stay on the top.

 

How to do it? Below, we have listed some fool-proof ways so that managed workspaces promote their services and drive more people:

 

·        A high-quality and user-friendly website

There are many spaces that do not have any website or digital presence. This can be a huge drawback for them as they will be left unnoticed. Therefore, it is more than important to have a user-friendly, easy-to-navigate, and fast loading website. Every link should work properly. For instance, if a visitor clicks on the pricing link, it should open quickly and land on the page. Furthermore, it should be mobile responsive that can work easily on smart phones and other mobile devices.

 

·        Make the most out of social media platforms

When you check the popular flexible workspaces like Smartworks by Neetish Sarda, you will notice that they have a strong presence on all popular social media platforms. They do not only have a verified social media accounts but they response people in the least possible time. Moreover, they also post regular updates related to membership offers, special discounts, and other details to keep its members informed.

 

·        They focus and work more on content marketing

If you see the digital marketing strategies of well-established managed workspaces i.e. Neetish Sarda’s Smartworks, then you will see that they emphasize on content more. Hence, they post more informative blogs and social media posts. They also utilize content to create a strong and long-lasting bond with their targeted audience and win their loyalty. If you, as a managed workspace, want to become popular, you must give priority to the quality content.

 

·        Have special deals and offers

As we have already mentioned, you will need to do something different if you truly want to stand out. And giving special deals and discounts is quite an effective way to do so. For instance, you can offer membership discounts to those who want to get it for a longer period. Besides, you can keep some perks and other benefits to prime members. In simple terms, there are various ways for this. You can even take inspiration from popular flexible workspaces like the one set up by Neetish Sarda.

 

Closing Remarks

You may or may not be aware, branding of your managed workspace is more than a necessity. Just be flexible as much as possible like Smartworks (Neetish Sarda’s venture). We are suggesting this because when you do it, you will have an open space to explore different options. So, keep exploring, keep experimenting, and keep enjoying the success.

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